When the history of social media is written, many years from now, a chapter may well be dedicated to Studio Unbound – a project by Lauren Currie, one of the founding partners of Snook. Launched in 2009 (when Twitter was barely out of nappies and Facebook had yet to master joined up writing) the vision was this:
Studio Unbound is an initiative aiming to introduce students, graduates and educators to the creative power of social media.
We explore the power of digital networking, demonstrating tools that students can use to move ideas forward, form networks with practitioners around the world, and build a reputation before and after graduation.
In highlighting creative people all over the world using social networking to their advantage, Studio Unbound discuss the dynamic, conversational value of new communication technologies and illustrate how ideas of teaching and learning need to move away from the confines of the classroom or studio towards other, often ad-hoc and virtual venues.
Focusing on the ever growing possibilities and opportunities that the digital world presents, Studio Unbound demonstrate that during a time of mass communication change, design courses must change with it if they are to stay relevant.
As a graduate of DJCAD, Lauren’s ideas had a profound impact and were embraced enthusiastically by Jonathan Baldwin, Hazel White, myself and others. I remember attending an early Studio Unbound session run jointly by Lauren and Kate Andrews. It was hugely inspiring. Social media soon became embedded in our curriculum and methods. While other projects have eclipsed Studio Unbound over the last three years, it is perhaps time for Studio Unbound to ride out again into the new landscapes of social media and labour markets. Lauren and I have begun to discuss some ideas, so let’s see how they develop. Snook’s excellent Nightriders programme certainly applies much of the Studio Unbound thinking and focusses it on enterprise development.
In the meantime how can this year’s design graduates make best use of social media to make their futures? My page above focuses on some of the key strategic issues for planning social media and applying it. In addition, I have been pulling together research, advice, examples and ideas around four key themes that are central to applying social media and other digital tools to career and self development. These are currently existing as four Pinterest boards:
- Career planning – this covers job hunting, online CVs and use of LinkedIn, using social media to develop career relationships, networking, using social media to gain internships, etc.
- Design enterprise – business startup tools, projects and networks to support new creative enterprises, online business toolkits and resources.
- Personal branding and social media – developing a social media strategy, tools and further advice, basics of self-branding and marketing and online tools to support it.
- Self-help and organisation – time management tools, creative support, mental health issues and support, GTD tools and writing support.
So current and graduating students may find this a useful starting point.
Back in 2009 Lauren and the equally engaging advocate of social media – Kate Pickering – gave a great talk to students at DJCAD, which beamed in Sarah Drummond via Skype. In the five years since then, these three women have made a significant and lasting impact on Scotland’s design culture and enterprise. And social media has been one vital and distinctive method in their collective arsenal. Watch their talk below.
Finally – Lauren and I are looking at running Studio Unbound masterclass weekends. Would you be interested? Leave a comment below if it’s an idea you’d like to know more about. Or tweet me at @mikepress