I am one of the contributors to “The Handbook of Design Management”, published this week by Berg.
Presenting the first systematic overview of the subject – and offering a definitive view of Design Management – the book is an invaluable resource for researchers and students in design and management, as well as for design practitioners and professional managers.
Bringing together leading international scholars, the Handbook provides a guide to the latest research in the field. It also documents the shifts that have been taking place both in management and in design which have highlighted the value of design thinking and design education to organizations. The Handbook of Design Management presents a state-of-the-art overview of the subject – its methodologies, current debates, history and future.
My chapter – Working the Crowd: Crowd-sourcing as a Strategy for Co-design – provides vital new insights on how companies and public services can better involve users and consumers in the design process. As I explain:
“Crowdsourcing and codesign are transforming innovation. Today’s competitive challenge is how you involve users directly in the design process. Apple’s success with the iPhone and iPad is as much to do with harnessing the creativity of users to develop apps, as it is to do with the design of the products themselves.
“Co-creation is not an option – it’s a necessity in fast changing markets, and in the evolution of public services. My chapter draws on research into the methods and strategies used to involve people in the design process, and presents a vision of a new and inclusive approach to design management.”
The publication of this book coincides with the Duncan of Jordanstone Master of Design degree show which opens at the end of August 2011.
“Codesign is fundamental to how we teach design in Dundee. My research is inspired and informed by the work of my colleagues and students who apply codesign in their research and practice. The Masters Show is a practical demonstration of how design can use these methods to address major issues and problems.”